Timing Matters: Designing Effective Corrections for Short-Form Video Misinformation
Suwani Gunasekara, Cherie Sew, Saumya Pareek, Ryan M. Kelly, Vassilis Kostakos, Jorge Gonçalves
Abstract
Short-form video platforms have become major channels for misinformation, with their rich multimodal features making false claims highly believable. HCI research shows that providing corrections in the same modality as the misinformation can be an effective solution. However, since corrections and misinformation convey contradicting information, the order in which one is exposed to them can impact what one believes. We conducted a between-subjects mixed-methods experiment where participants (N=120) rated the credibility of misinformation statements before and after viewing misinformation videos paired with correction videos. Corrections were shown either before, during, or after misinformation. Across all three timings, corrections reduced belief in misinformation, but post-exposure corrections proved most effective and mid-exposure corrections least effective. These findings suggest that correction mechanisms should appear after misinformation exposure, while avoiding mid-exposure interruptions that reduce impact. We outline design recommendations for integrating correction videos into short-form video platforms to improve resilience against misinformation.
• Human-centered computing → Empirical studies in HCI.
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