Prompt-and-Rerank: A Method for Zero-Shot and Few-Shot Arbitrary Textual Style Transfer with Small Language Models

We propose a method for arbitrary textual style transfer (TST)—the task of transforming a text into any given style—utilizing general-purpose pre-trained language models. Our method, Prompt-and-Rerank, is based on a mathematical formulation of the TST task, decomposing it into three constituent components: textual similarity, target style strength, and fluency. Our method uses zero-shot or few-shot prompting to obtain a set of candidate generations in the target style, and then re-ranks them according to the three components. Our method enables small pre-trained language models to perform on par with state-of-the-art large-scale models while using two orders of magnitude less compute and memory. We also investigate the effect of model size and prompt design (e.g., prompt paraphrasing and delimiter-pair choice) on style transfer quality across seven diverse textual style transfer datasets, finding, among other things, that delimiter-pair choice has a large impact on performance, and that models have biases on the direction of style transfer.