Understanding Online Parental Help-Seeking and Help-Giving in Early Childhood: The Design Challenges of Supporting Complex Parenting Questions

Early parenting is one of the strongest predictors of child well-being. Online social communities have shown promise in supporting parents across a range of contexts. However, we only have a limited understanding of how posters and commenters interact within a forum, or how well commenter responses can support complex parenting questions, such as attempts to change a child's behaviour or to apply new parenting approaches. We start addressing this gap by combining an empirical analysis of 1 year of parent posts from an exemplar online forum (Mumsnet) with literature on parenting interventions from psychology. In particular, we examine the types of question parents of 2-5 year olds seek help for around their children's behaviour, and the challenges with the support that they do (or do not) receive from the Mumsnet community. Combining empirical and theory-driven insights, we outline an 'information-to-application' gap that conceptually underpins the difficulties observed, and suggest plausible research directions that could address such design problems.