E-comIQ-ZH: A Human-Aligned Dataset and Benchmark for Fine-Grained Evaluation of E-commerce Posters with Chain-of-Thought

Generative AI is widely used to create commercial posters. However, rapid advances in generation have outpaced automated quality assessment. Existing models emphasize generic esthetics or low level distortions and lack the functional criteria required for e-commerce design. It is especially challenging for Chinese content, where complex characters often produce subtle but critical textual artifacts that are overlooked by existing methods. To address this, we introduce E-comIQ-ZH, a framework for evaluating Chinese e-commerce posters. We build the first dataset E-comIQ-18k to feature multi dimensional scores and expert calibrated Chain of Thought (CoT) rationales. Using this dataset, we train E-comIQ-M, a specialized evaluation model that aligns with human expert judgment. Our framework enables E-comIQ-Bench, the first automated and scalable benchmark for the generation of Chinese e-commerce posters. Extensive experiments show our E-comIQ-M aligns more closely with expert standards and enables scalable automated assessment of e-commerce posters. All datasets, models, and evaluation tools will be released to support future research in this area.Code will be available at https://github.com/4mm7/E-comIQ-ZH.