Usability Hasn't Peaked: Exploring How Expressive Design Overcomes the Usability Plateau

Critics have argued that mobile usability has largely been optimized, and that only incremental gains are possible. We set out to explore if the newest generation of design systems, which promote greater flexibility and a return to design basics, could produce substantially more usable designs while maintaining or increasing aesthetic judgments. Through a study with 48 diverse participants completing tasks in 10 different applications, we found that in designs created following Material 3 Expressive guidelines, users fixated on the correct screen element for a task 33% faster, completed tasks 20% faster, and rated experiences more positively compared to versions designed using the previous Material design system. These improvements in performance and aesthetic ratings challenge the premise of a usability plateau and show that mobile usability has not peaked. We illustrate specific opportunities to make mobile experiences more usable by returning to design fundamentals while highlighting risks of added flexibility.