Disclosure Matters: How Self-Disclosure Statements in Song Signing Videos Shape d/Deaf Audiences' Acceptance of Culturally Sensitive Content

Song signing videos have grown in numbers on YouTube, with much of the content created by amateur non-d/Deaf signers. However, the Deaf community has voiced concerns over misrepresentation and cultural appropriation in these performances. We explore self-disclosure as a way for performers to clarify their motivations and foster greater acceptance among viewers. We interviewed 11 song signers and surveyed 50 viewers to understand important elements that should be included in self-disclosure statements (SDS). A follow-up study with 24 d/Deaf participants assessed the impact of SDS, finding that they generally led to a more positive reception. Participants rated song signing style, relationship to the Deaf community, and sign language as the most important elements to include in SDS. We discuss actionable recommendations for culturally responsive self-disclosures by setting personal boundaries, constructing structured narratives, and presenting SDS without distracting from the performance.