MoRA: Mobility as the Backbone for Geospatial Representation Learning at Scale
Ya Wen, Jixuan Cai, Qiyao Ma, Linyan Li, Xinhuan Chen, Chris Webster, Yulun Zhou
摘要
Representation learning of geospatial locations remains a core challenge in achieving general geospatial intelligence, with increasingly diverging philosophies and techniques. While Earth observation paradigms excel at depicting locations in their physical states, we propose that a location's full characterization requires grounding in both its physical attributes and its internal human activity pattern, the latter being particularly crucial for understanding its human-centric functions. We present MoRA, a human-centric geospatial framework that leverages a human mobility graph as its core backbone to fuse various data modalities, aiming to learn embeddings that represent the socio-economic context and functional role of a location. MoRA achieves this through the integration of spatial tokenization, GNNs, and asymmetric contrastive learning to align 100M+ POIs, massive remote sensing imagery, and structured demographic statistics with a billion-edge mobility graph, ensuring the three auxiliary modalities are interpreted through the lens of fundamental human dynamics. To rigorously evaluate the effectiveness of MoRA, we construct a benchmark dataset composed of 9 downstream prediction tasks across social and economic domains. Experiments show that MoRA, with four input modalities and a compact 128-dimensional representation space, achieves superior predictive performances than state-of-the-art models by an average of 12.9%. Echoing LLM scaling laws, we further demonstrate the scaling behavior in geospatial representation learning. We open-source code and pretrained models at: https://github.com/ylzhouchris/MoRA .
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