Killing Two Birds with One Stone: Unifying Retrieval and Ranking with a Single Generative Recommendation Model

In recommendation systems, the traditional multi-stage paradigm, which includes retrieval and ranking, often suffers from information loss between stages and diminishes performance. Recent advances in generative models, inspired by natural language processing, suggest the potential for unifying these stages to mitigate such loss. This paper presents the Unified Generative Recommendation Framework (UniGRF), a novel approach that integrates retrieval and ranking into a single generative model. By treating both stages as sequence generation tasks, UniGRF enables sufficient information sharing without additional computational costs, while remaining model-agnostic. To enhance inter-stage collaboration, UniGRF introduces a ranking-driven enhancer module that leverages the precision of the ranking stage to refine retrieval processes, creating an enhancement loop. Besides, a gradient-guided adaptive weighter is incorporated to dynamically balance the optimization of retrieval and ranking, ensuring synchronized performance improvements. Extensive experiments demonstrate that UniGRF significantly outperforms existing models on benchmark datasets, confirming its effectiveness in facilitating information transfer. Ablation studies and further experiments reveal that UniGRF not only promotes efficient collaboration between stages but also achieves synchronized optimization. UniGRF provides an effective, scalable, and compatible framework for generative recommendation systems.