Time Matters: Enhancing Sequential Recommendations with Time-Guided Graph Neural ODEs

Sequential recommendation (SR) is widely deployed in e-commerce platforms, streaming services, etc., revealing significant potential to enhance user experience. The core of SR lies in exploring the sequential relationships in historical user-item interactions. However, existing methods often overlook two critical factors: irregular user interests between interactions and highly uneven item distributions over time. The former factor implies that actual user preferences are not always continuous, and long-term historical interactions may not be relevant to current purchasing behavior. Therefore, relying only on these historical interactions for recommendations may result in a lack of user interest at the target time. The latter factor, characterized by peaks and valleys in interaction frequency, may result from seasonal trends, special events, or promotions. These externally driven distributions may not align with individual user interests, leading to inaccurate recommendations. To address these deficiencies, we propose TGODE to both enhance and capture the long-term historical interactions. Specifically, we first construct the user time graph and item evolution graph, which utilize user personalized preferences and global item distribution information, respectively. To tackle the temporal sparsity caused by irregular user interactions, we design a time-guided diffusion generator to automatically obtain an augmented time-aware user graph. Additionally, we devise a user interest truncation factor to efficiently identify sparse time intervals and achieve balanced preference inference. After that, the augmented user graph and item graph are fed into a generalized graph neural ordinary differential equation (ODE) to align with the evolution of user preferences and item distributions. This allows two patterns of information evolution to be matched over time. Experimental results demonstrate that TGODE outperforms baseline methods across five datasets, with improvements ranging from 10% to 46%. The code is available at https://github.com/Qin-lab-code/TGODE.