From IDs to Semantics: A Generative Framework for Cross-Domain Recommendation with Adaptive Semantic Tokenization
Peiyu Hu, Wayne Lu, Jia Wang
摘要
Cross-domain recommendation (CDR) is crucial for improving recommendation accuracy and generalization, yet traditional methods are often hindered by the reliance on shared user/item IDs, which are unavailable in most real-world scenarios. Consequently, many efforts have focused on learning disentangled representations through multi-domain joint training to bridge the domain gaps. Recent Large Language Model (LLM)-based approaches show promise, they still face critical challenges, including: (1) the item ID tokenization dilemma, which leads to vocabulary explosion and fails to capture high-order collaborative knowledge; and (2) insufficient domain-specific modeling for the complex evolution of user interests and item semantics. To address these limitations, we propose GenCDR, a novel Generative Cross-Domain Recommendation framework. GenCDR first employs a Domain-adaptive Tokenization module, which generates disentangled semantic IDs for items by dynamically routing between a universal encoder and domain-specific adapters. Symmetrically, a Cross-domain Autoregressive Recommendation module models user preferences by fusing universal and domain-specific interests. Finally, a Domain-aware Prefix-tree enables efficient and accurate generation. Extensive experiments on multiple real-world datasets demonstrate that GenCDR significantly outperforms state-of-the-art baselines. Our code is available in the supplementary materials.
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