Phantom-Data: Towards a General Subject-Consistent Video Generation Dataset

Subject-to-video generation has witnessed substantial progress in recent years. However, existing models still face significant challenges in faithfully following textual instructions. This limitation, commonly known as the copy-paste problem, arises from the widely used in-pair training paradigm. This approach inherently entangles subject identity with background and contextual attributes by sampling reference images from the same scene as the target video. To address this issue, we introduce Phantom-Data, the first general-purpose cross-pair subject-to-video consistency dataset, containing approximately one million identity-consistent pairs across diverse categories. Our dataset is constructed via a three-stage pipeline: (1) a general and input-aligned subject detection module, (2) large-scale cross-context subject retrieval from more than 53 million videos and 3 billion images, and (3) prior-guided identity verification to ensure visual consistency under contextual variation. Comprehensive experiments show that training with Phantom-Data significantly improves prompt alignment and visual quality while preserving identity consistency on par with in-pair baselines.