PreferThinker: Reasoning-based Personalized Image Preference Assessment

Personalized image preference assessment aims to evaluate an individual user's image preferences by relying only on a small set of reference images as prior information. Existing methods mainly focus on general preference assessment, training models with large-scale data to tackle well-defined tasks such as text-image alignment. However, these approaches struggle to handle personalized preference because user-specific data are scarce and not easily scalable, and individual tastes are often diverse and complex. To overcome these challenges, we introduce a common preference profile that serves as a bridge across users, allowing large-scale user data to be leveraged for training profile prediction and capturing complex personalized preferences. Building on this idea, we propose a reasoning-based personalized image preference assessment framework that follows a predict-then-assess paradigm: it first predicts a user's preference profile from reference images, and then provides interpretable, multi-dimensional scores and assessments of candidate images based on the predicted profile. To support this, we first construct a large-scale Chain-of-Thought (CoT)-style personalized assessment dataset annotated with diverse user preference profiles and high-quality CoT-style reasoning, enabling explicit supervision of structured reasoning. Next, we adopt a two-stage training strategy: a cold-start supervised fine-tuning phase to empower the model with structured reasoning capabilities, followed by reinforcement learning to incentivize the model to explore more reasonable assessment paths and enhance generalization. Furthermore, we propose a similarity-aware prediction reward to encourage better prediction of the user's preference profile, which facilitates more reasonable assessments exploration. Extensive experiments demonstrate the superiority of the proposed method. Our code and dataset will be publicly released.