Prior-Independent Auctions for Heterogeneous Bidders

We study the design of prior-independent auctions in a setting with heterogeneous bidders. In particular, we consider the setting of selling to n bidders whose values are drawn from n independent but not necessarily identical distributions. We work in the robust auction design regime, where we assume the seller has no knowledge of the bidders’ value distributions and must design a mechanism that is prior-independent. While there have been many strong results on prior-independent auction design in the i.i.d. setting, not much is known for the heterogeneous setting, even though the latter is of significant practical importance. Unfortunately, no prior-independent mechanism can hope to always guarantee any approximation to Myerson's revenue in the heterogeneous setting; similarly, no prior-independent mechanism can consistently do better than the second-price auction. In light of this, we design a family of (parametrized) randomized auctions which approximates at least one of these benchmarks: For heterogeneous bidders with regular value distributions, our mechanisms either achieve a good approximation of the expected revenue of an optimal mechanism (which knows the bidders’ distributions) or exceeds that of the second-price auction by a certain multiplicative factor. The factor in the latter case naturally trades off with the approximation ratio of the former case. We show that our mechanism is optimal for such a trade-off between the two cases by establishing a matching lower bound. Our result extends to selling k identical items to heterogeneous bidders with an additional O(ln2 k)-factor in our trade-off between the two cases.