Addressing Unmeasured Confounder for Recommendation with Sensitivity Analysis

Recommender systems should answer the intervention question "if recommending an item to a user, what would the feedback be", calling for estimating the causal effect of a recommendation on user feedback. Generally, this requires blocking the effect of confounders that simultaneously affect the recommendation and feedback. To mitigate the confounding bias, a strategy is incorporating propensity into model learning. However, existing methods forgo possible unmeasured confounders (e.g., user financial status), which can result in biased propensities and hurt recommendation performance. This work combats the risk of unmeasured confounders in recommender systems.