WWW2026

Adaptive Multi-Interaction Web Semantic Graph Representation

Feng Ding, Tingting Wang, Ruolin Li, Ying Jin, Junxiang Zhang, Shan Jin, Yicong Li, Xin Ye

摘要

Effective representations of complex web semantic graphs are essential for various web applications, including link prediction, recommendation systems, and social network analysis. However, existing methods assume that multi-interactions (or multi-relationships) between two connected nodes are independent, while these relationships inherently exhibit characteristics of mutual promotion or mutual inhibition. Moreover, these semantic characteristics across different relationships cannot be easily captured by a simple linear combination. To tackle this challenge, we propose an Adaptive Multi-Interaction (AMI) web semantic graph representation method. Specifically, AMI consists of three modules, including a multi-interaction aggregation module, a global pattern aggregation module, and an adaptive relation-specific decoder module. Firstly, we construct a learnable multi-interaction behavior pattern matrix that captures the mutual promotion and mutual inhibition effects between two connected nodes. Secondly, the global pattern aggregation module is designed to efficiently capture global homogeneous interaction patterns through graph convolution networks. Finally, the adaptive relation-specific decoder module employs a hybrid scoring strategy to adaptively decode node embeddings based on their distinct relationships. Extensive experiments on benchmark web datasets for link prediction tasks demonstrate that AMI outperforms state-of-the-art baselines. Our codes are available at https://github.com/AI-stronger123/AMI.