COLUMBUS: Evaluating COgnitive Lateral Understanding Through Multiple-Choice reBUSes

While visual question-answering (VQA) benchmarks have catalyzed the development of reasoning techniques, they have focused on vertical thinking. Effective problem-solving also necessitates lateral thinking, which remains understudied in AI and has not been used to test visual perception systems. To bridge this gap, we formulate visual lateral thinking as a multiple-choice question-answering task and describe a three-step taxonomy-driven methodology for instantiating task examples. Then, we develop COLUMBUS, a synthetic benchmark that applies the task pipeline to create QA sets with text and icon rebus puzzles based on publicly available collections of compounds and common phrases. COLUM-BUS comprises over 1,000 puzzles, each with four answer candidates. While the SotA vision-language models (VLMs) achieve decent performance, our evaluation demonstrates a substantial gap between humans and models. VLMs benefit from human-curated descriptions but struggle to self-generate such representations at the right level of abstraction.