Participatory Writing as Activism: The Work of Organizing a Swedish MeToo Initiative Through Social Media

This paper extends the literature on social media activism by foregrounding the invisible work of orchestrating it. We analyze the activities of a #MeToo group in a Northern European country and characterize the group's efforts to catalog incidents of gender-based harassment and discrimination as an activist, platform-mediated participatory writing project. Our analysis details the work of organizing this form of activism, particularly: 1) the editorial work that underlies publishing personal stories on social media, 2) the emotional labor that unfolds as part of this form of writing, and 3) the work of creating publics. By drawing attention to these efforts, the paper frames activism as effortfully driven, sometimes in tension with the platform or evolving value positions. We conclude with a discussion on the role of social networking sites in organizing activism where writing is central, and with a set of sensitivities that can support designers and activists alike in designing socio-technical practices concerned with social change.