Who Is At Risk? Examining the Prevalence of Digital-Safety Attacks and Contextual Risk Factors in the United States

A growing body of qualitative research has identified contextual risk factors that elevate people’s chances of experiencing digital-safety attacks. However, the lack of quantitative data on the population-level distribution of these risk factors prevents policymakers and tech companies from developing targeted, evidence-based interventions to improve digital safety. To address this gap, we surveyed 5,001 adults in the United States to analyze: (1) the frequency of and relationship between digital-safety attacks (e.g., scams, harassment, account hacking), and (2) how these attacks align with 10 contextual risk factors. Nearly half of our respondents identify as resource constrained, which significantly correlates with higher likelihood of experiencing four common attacks. We also present qualitative insights to expand our understanding of the factors beyond the existing literature (e.g., “prominence” included high-visibility roles in local communities). This study provides the first large-scale quantitative analysis correlating digital-safety attacks with contextual risk factors and demographics.