Forward Once for All: Structural Parameterized Adaptation for Efficient Cloud-coordinated On-device Recommendation

In cloud-centric recommender system, regular data exchanges between user devices and cloud could potentially elevate bandwidth demands and privacy risks. On-device recommendation emerges as a viable solution by performing reranking locally to alleviate these concerns. Existing methods primarily focus on developing local adaptive parameters, while potentially neglecting the critical role of tailor-made model architecture. Insights from broader research domains suggest that varying data distributions might favor distinct architectures for better fitting. In addition, imposing a uniform model structure across heterogeneous devices may result in risking inefficacy on less capable devices or sub-optimal performance on those with sufficient capabilities. In response to these gaps, our paper introduces Forward-OFA, a novel approach for the dynamic construction of device-specific networks (both structure and parameters). Forward-OFA employs a structure controller to selectively determine whether each block needs to be assembled for each device. However, during the training of the structure controller, these assembled heterogeneous structures are jointly optimized, where the co-adaption among blocks might encounter gradient conflicts. To mitigate this, Forward-OFA is designed to establish a structure-guided mapping of real-time behaviors to individual parameters of assembled networks. Structure-related parameters and parallel components within the mapper prevent each part from receiving heterogeneous gradients from others, thus bypassing the gradient conflicts for coupled optimization. Besides, direct mapping enables Forward-OFA to achieve adaptation through only one forward pass, allowing for swift adaptation to changing interests and eliminating the requirement for on-device backpropagation. Further sophisticated design protects user privacy and makes the consumption of additional modules on device negligible. Experiments on real-world datasets demonstrate the effectiveness and efficiency of Forward-OFA.