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ACM MM2025顶会

Dual-Phase Playtime-guided Recommendation: Interest Intensity Exploration and Multimodal Random Walks

Jingmao Zhang, Zhiting Zhao, Yunqi Lin, Jianghong Ma, Tianjun Wei, Haijun Zhang, Xiaofeng Zhang

2025年份

摘要

The explosive growth of the video game industry has created an urgent need for recommendation systems that can scale with expanding catalogs and maintain user engagement. While prior work has explored accuracy and diversity in recommendations, existing models underutilize playtime, a rich behavioral signal unique to gaming platforms, and overlook the potential of multimodal information to enhance diversity. In this paper, we propose DP 2 Rec, a novel Dual-Phase Playtime-guided Recommendation model designed to jointly optimize accuracy and diversity. First, we introduce a playtime-guided interest intensity exploration module that separates strong and weak preferences via dual-beta modeling, enabling fine-grained user profiling and more accurate recommendations. Second, we present a playtime-guided multimodal random walks module that simulates player exploration using transitions guided by both playtime-derived interest similarity and multimodal semantic similarity. This mechanism preserves core preferences while promoting cross-category discovery through latent semantic associations and adaptive category balancing. Extensive experiments on a real-world game dataset show that DP 2 Rec outperforms existing methods in both recommendation accuracy and diversity. The dataset and source code are released at https://github.com/zqxwcevrtyui/DP2Rec

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