PosterAgent: Agentic Poster Generation via Stage-Aware Reinforcement Learning

Poster generation is a complex task demanding a harmonious integration of visual aesthetics and information hierarchy. While recent text-to-image models have advanced visual synthesis, they remain non-editable and struggle with precise text rendering. Conversely, existing layout-generation methods offer structure but typically rely on static, one-shot predictions, lacking the mechanism for self-correction essential to professional design. Inspired by the iterative workflow of human designers, we introduce PosterAgent, a novel framework that reformulates poster creation as an agentic workflow involving initial drafting followed by iterative refinement. To effectively train this multi-turn capability, we propose Stage-Aware Reinforcement Learning (SARL), which decouples the optimization into draft-specific and refinement-specific phases, ensuring precise credit assignment for both initial drafting and incremental refinement actions. Extensive experiments demonstrate that PosterAgent significantly outperforms strong baselines, validating the potential of agentic systems in graphic design.