LiveRetro: Visual Analytics for Strategic Retrospect in Livestream E-Commerce

In Case I, the streamer's strategic analysis comprises: 1 Select the session with the highest transaction amount per thousand views (GPM). 2 Identify poor sales performance of the "Marker Pen" in the A Session View. 3 Discover that the atmosphere pitch dominates the Text channel during that period in the B Segment View. 4 Observe a low GPM in the C Exploration View. 5 Observe negative contributions from the Text and Frame channels in the merchandise-level summary. 6 Find a scarcity of facial expressions and a high number of close-ups in the Performance Inspection. 7 Observe in the live replay that the streamer was drawing a small rabbit on paper. 8 Observe a peak in the Like value during that time period. 9 Discover the positive contribution of the atmosphere pitch to the target. 10 Observe low Departure and 11 negative contribution. 12 Find an abundance of semantically similar comments in the Comment Reference part. 13 Draw the conclusion that streamers should maintain a balance in the utilization of various sales pitches, which is appended as Drawbacks in the D Record View. 14 Identify a period where the GPM initially decreased but quickly rebounded. 15 Observe a transition from the atmosphere pitch to the selling pitch and order pitch during this period. 16 Review video content revealing the streamer providing historical tidbits, and 17 all three sales pitches found to have a positive impact. 18 Summarize the combination of these three sales pitches as a wise choice and added as Highlights to the Record View.