SimCEN: Simple Contrast-enhanced Network for CTR Prediction

Click-through rate (CTR) prediction is an essential component of industrial multimedia recommendation, and the key to enhancing the accuracy of CTR prediction lies in the effective modeling of feature interactions using rich user profiles, item attributes, and contextual information. Most of the current deep CTR models resort to parallel or stacked structures to break through the performance bottleneck of Multi-Layer Perceptron (MLP). However, we identify two limitations in these models: (1) parallel or stacked structures often treat explicit and implicit components as isolated entities, leading to a loss of mutual information; (2) traditional CTR models, whether in terms of supervision signals or interaction methods, lack the ability to filter out noise information, thereby limiting the effectiveness of the models.