Unveiling and Manipulating Prompt Influence in Large Language Models

Prompts play a crucial role in guiding the responses of Large Language Models (LLMs). However, the intricate role of individual tokens in prompts, known as input saliency, in shaping the responses remains largely underexplored. Existing saliency methods either misalign with LLM generation objectives or rely heavily on linearity assumptions, leading to potential inaccuracies. To address this, we propose Token Distribution Dynamics (TDD), a blacksimple yet effective approach to unveil and manipulate the role of prompts in generating LLM outputs. TDD leverages the robust interpreting capabilities of the language model head (LM head) to assess input saliency. It projects input tokens into the embedding space and then estimates their significance based on distribution dynamics over the vocabulary. We introduce three TDD variants: forward, backward, and bidirectional, each offering unique insights into token relevance. Extensive experiments reveal that the TDD surpasses state-of-the-art baselines with a big margin in elucidating the causal relationships between prompts and LLM outputs. Beyond mere interpretation, we apply TDD to two prompt manipulation tasks for controlled text generation: zero-shot toxic language suppression and sentiment steering. Empirical results underscore TDD's proficiency in identifying both toxic and sentimental cues in prompts, subsequently mitigating toxicity or modulating sentiment in the generated content.