EyeShopper: Estimating Shoppers' Gaze using CCTV Cameras

Recent advances in machine and deep learning allow for enhanced retail analytics by applying object detection techniques. However, existing approaches either require laborious installation processes to function or lack precision when the customers turn their back in the installed cameras. In this paper, we present EyeShopper, an innovative system that tracks the gaze of shoppers when facing away from the camera and provides insights about their behavior in physical stores. EyeShopper is readily deployable in existing surveillance systems and robust against low-resolution video inputs. At the same time, its accuracy is comparable to state-of-the-art gaze estimation frameworks that require high-resolution and continuous video inputs to function. Furthermore, EyeShopper is more robust than state-of-the-art gaze tracking techniques for back head images. Extensive evaluation with different real video datasets and a synthetic dataset we produced shows that EyeShopper estimates with high accuracy the gaze of customers.