Counterfactual Data-Augmented Sequential Recommendation

Sequential recommendation aims at predicting users' preferences based on their historical behaviors. However, this recommendation strategy may not perform well in practice due to the sparsity of the real-world data. In this paper, we propose a novel counterfactual data augmentation framework to mitigate the impact of the imperfect training data and empower sequential recommendation models. Our framework is composed of a sampler model and an anchor model. The sampler model aims to generate new user behavior sequences based on the observed ones, while the anchor model is leveraged to provide the final recommendation list, which is trained based on both observed and generated sequences. We design the sampler model to answer the key counterfactual question: "what would a user like to buy if her previously purchased items had been different?". Beyond heuristic intervention methods, we leverage two learning-based methods to implement the sampler model, and thus, improve the quality of the generated sequences when training the anchor model. Additionally, we analyze the influence of the generated sequences on the anchor model in theory and achieve a trade-off between the information and the noise introduced by the generated sequences. Experiments on nine real-world datasets demonstrate our framework's effectiveness and generality.