SGMT: Social Generating with Multiview-Guided Tuning In Recommender Systems

The sparsity of user–item interactions remains a fundamental obstacle in collaborative filtering, limiting the ability of Graph Neural Network (GNN)-based recommender systems to capture high-order user relationships without incurring over-smoothing and computational overhead. Existing social recommendation approaches mitigate this by incorporating social networks, yet most rely on explicit ties and fail to construct informative links in their absence. Meanwhile, contrastive learning (CL) has shown promise in improving representation quality, but current view generation strategies, augmentation-based for robustness and nonaugmentation-based for semantic fidelity, are seldom combined, leaving their complementary potential underexplored. We propose Social Generating with Multiview-guided Tuning (SGMT), a unified framework that addresses both challenges. First, an interest-aware social generation mechanism constructs synthetic user–user links from shared interaction patterns, theoretically shown to compress collaborative paths and uncover latent high-order relations. Second, we present two complementary CL modules, Noise-augmented View and Semantic-explored View, which we theoretically prove to preferentially enhance uniformity and alignment, respectively, two fundamental objectives in CL. Experiments on three real-world datasets show that SGMT outperforms state-of-the-art baselines, validating both the theoretical analysis and the practical efficacy of our model.