Synthia: Scalable Grounded Persona Generation from Social Media Data

Persona-driven simulations are increasingly used in computational social science, yet their validity critically depends on the fidelity of the underlying personas. Constructing virtual populations that are both authentic and scalable remains a central challenge. We introduce Synthia, a persona-generation framework that grounds LLM-generated personas in real social-media posts while delegating narrative construction to language models, using publicly available data from the Bluesky platform. Across multiple social-survey benchmarks, Synthia improves alignment with human opinion distributions over prior state-of-the-art approaches while relying on substantially smaller models. A multi-dimensional fairness and bias analysis shows that Synthia outperforms previous methods for most demographics across different dimensions. Uniquely, Synthia preserves interaction-graph structure among personas grounded in real social network users, enabling network-aware analysis, which we demonstrate through two homophily-focused case studies. Together, these results position Synthia as a practical and reliable framework for constructing scalable, high-fidelity, and equitable virtual populations.