How Accessibility Practitioners Promote the Creation of Accessible Products in Large Companies

Although some technology companies have made significant strides towards the accessibility of their products, most consumer-facing technology products still pose access barriers to people with disabilities. Prior research has established that accessibility expertise is limited to a small number of practitioners in companies, but we do not know how these practitioners can affect change across a large organization. We sought to address this gap and understand how large companies that produce consumer-facing technologies integrate accessibility into their product lifecycle. We conducted semi-structured interviews with 30 accessible technology practitioners working at 13 companies. We found accessibility expertise was centered in three main roles within the company: on a central accessibility team, in champions, and in accessibility teams embedded into large product teams. Much of the work of these practitioners centered around education and development of tools and resources to allow designers and developers throughout the organization to implement accessibility. Our study revealed current practices for embedding accessibility in large companies, highlighting the gap between accessibility research and practice. We conclude by presenting areas that need future research to understand how to better support accessibility practice.