Meeting You, Seeing Me: The Role of Social Anxiety, Visual Feedback, and Interface Layout in a Get-to-Know-You Task via Video Chat

The growing number of video chat users includes socially anxious people, but it is not known how video chat interfaces affect their interpersonal interactions. In our first study, we use a get-to-know-you task to show that when video feedback of oneself is disabled, higher social anxiety is associated with more public self-awareness, use of 2nd person pronouns, and experienced anxiety. Higher social anxiety was linked to discussing more topics, but discussing more topics only elicited higher self-disclosure and trust when social anxiety was low. In our second study, we assess these same effects using a presentation layout video chat interface and observe no effects of social anxiety on public self-awareness, 2nd person pronoun use, or number of topics discussed; no effect of feedback on experienced anxiety; and no link between number of topics and self-disclosure. Video chat adopters and designers should consider how feedback and interface layout affect conversations.