The Irrelevance of Influencers: Information Diffusion with Re-Activation and Immunity Lasts Exponentially Long on Social Network Models

Information diffusion models on networks are at the forefront of AI research. The dynamics of such models typically follow stochastic models from epidemiology, used to model not only infections but various phenomena, including the behavior of computer viruses and viral marketing campaigns. A core question in this setting is how to efficiently detect the most influential vertices in the host graph such that the infection survives the longest. In processes that incorporate re-infection of the vertices, such as the SIS process, theoretical studies identify parameter thresholds where the survival time of the process rapidly transitions from logarithmic to super-polynomial. These results contradict the intuition that the starting configuration is relevant, since the process will always either die out fast or survive almost indefinitely. A shortcoming of these results is that models incorporating short-term immunity (or creative advertisement fatigue) have not been subjected to such a theoretical analysis so far.

We reduce this gap in the literature by studying the SIRS process, a more realistic model, which besides re-infection additionally incorporates short-term immunity. On complex network models, we identify parameter regimes for which the process survives exponentially long, and we get a tight threshold for random graphs. Underlying these results is our main technical contribution, showing a threshold behavior for the survival time of the SIRS process on graphs with large expander subgraphs, such as social network models.