Nudging with Narrative Visualization: Communicating to a Young Adult Audience in the Pandemic

Effective narrative visualization communicates information by integrating story-telling and data visualization in a comprehensible, compelling manner. The compelling aspect of effective narrative visualization consequentially results in the potential to shift the attitude of an audience. However, there is much to understand about how narrative visualization can best be designed to influence target audiences. This paper focuses on an empirical experiment where we examined the effects of two communication strategies - anthropomorphism and personal identification - on a young adult audience. In particular, we wanted to understand which strategy, when integrated into narrative visualization, can nudge a specific audience's attitude towards greater consideration in the context of the COVID-19 pandemic. Our results indicated that the personal identification communication strategy was the most successful in nudging participants. This study contributes a better grasp of how technologies such as narrative visualization, using different communication strategies, can deliver more targeted messaging.