KDD2024

Disentangled Multi-interest Representation Learning for Sequential Recommendation

Yingpeng Du, Ziyan Wang, Zhu Sun, Yining Ma, Hongzhi Liu, Jie Zhang

14 citations

Abstract

Recently, much effort has been devoted to modeling users' multi-interests (aka multi-faceted preferences) based on their behaviors, aiming to accurately capture users' complex preferences. Existing methods attempt to model each interest of users through a distinct representation, but these multi-interest representations easily collapse into similar ones due to a lack of effective guidance. In this paper, we propose a generic multi-interest method for sequential recommendation, achieving disentangled representation learning of diverse interests technically and theoretically. To alleviate the collapse issue of multi-interests, we propose to conduct item partition guided by their likelihood of being co-purchased in a global view. It can encourage items in each group to focus on a discriminated interest, thus achieving effective disentangled learning of multi-interests. Specifically, we first prove the theoretical connection between item partition and spectral clustering, demonstrating its effectiveness in alleviating item-level and facet-level collapse issues that hinder existing disentangled methods. To efficiently optimize this problem, we then propose a Markov Random Field (MRF)-based method that samples small-scale sub-graphs from two separate MRFs, thus it can be approximated with a cross-entropy loss and optimized through contrastive learning. Finally, we perform multi-task learning to seamlessly align item partition learning with multi-interest modeling for more accurate recommendation. Experiments on three real-world datasets show that our method significantly outperforms state-of-the-art methods and can flexibly integrate with existing multi-interest models as a plugin to enhance their performances.