"I Wonder if These Warnings are Accurate": Security and Privacy Advice in Nine Majority World Countries

Security and privacy (S&P) advice plays a crucial role in how people stay safe online. While prior work shows that the plethora of advice from varied sources makes it difficult for users to prioritize advice, the insights are primarily based on studies conducted in Western contexts. Other work shows that users outside the West have different S&P needs and thus, we cannot simply rely on advice curated in the West to generalize to the majority world - regions of Africa, Asia, Latin America, and the Middle East, where most of the world's population lives. We fill this gap by investigating S&P advice across nine majority world countries via 70 semi-structured interviews with local experts: cybercafe operators, tech repair specialists, and other community figures that people commonly rely on for tech support and S&P advice. We find that the advice provided by local experts in the majority world largely matches the advice they provide to their constituents and the advice from the West. However, we surface various significant barriers that hinder majority world users from implementing advice, including economic constraints, language barriers, and social friction from taking protective measures. Our findings further show how factors such as social norms and gender shape advice practices, e.g., by driving gendered advice-seeking. We discuss how S&P advice in the majority world can be improved and reflect on how the S&P community can better engage with local communities in conducting similar research.