Multi-TAP: Multi-criteria Target Adaptive Persona Modeling for Cross-domain Recommendation

Cross-domain recommendation (CDR) aims to alleviate data sparsity by transferring knowledge across domains, yet existing methods primarily rely on coarse-grained behavioral signals and often overlook intra-domain heterogeneity in user preferences. We propose Multi-TAP, a multi-criteria target-adaptive persona framework that explicitly captures such heterogeneity through semantic persona modeling. To enable effective transfer, Multi-TAP selectively incorporates source-domain signals conditioned on the target domain, preserving relevance during knowledge transfer. Experiments on real-world datasets demonstrate that Multi-TAP consistently outperforms state-of-the-art CDR methods, highlighting the importance of modeling intra-domain heterogeneity for robust cross-domain recommendation. The codebase of Multi-TAP is currently available at https://github.com/archivehee/Multi-TAP.