Nice Guys, Virgins, and Incels: Gender in Remixing and Sharing Memes at Hackathons

This paper investigates how the conceptions of gender in memes are central to socializing at hackathons. Drawing on a multi-sited ethnography of seven hackathons, I provide insight into how references to memes and informal technology culture shape interaction in local manifestations of this culture. The contribution of this paper is twofold. First, I show how vocabularies and artifacts of technology culture move between on and offline spaces. These findings have implications for HCI research that investigates questions of materiality in computer-mediated communication. Second, I show how even the mundane memes of technology culture can reveal the toxic masculinity and ideology of Incels. By tying these internet memes to a physical context, I unpack how humor can reveal and perpetuate the enduring masculine dominance of technology. I end with recommendations for increasing inclusivity at hackathons, based on how HCI is uniquely positioned to understand how Internet symbols and interactions manifest offline.