Decentralized Web3 Non-Fungible Token Community for Societal Prosperity? A Social Capital Perspective

In the rapidly evolving Web3 world, non-fungible token (NFT) communities are reshaping the formation, distribution, and activation of social capital in ways distinct from traditional models. However, despite their growing impact on societal prosperity, a comprehensive understanding of social capital dynamics within Web3 NFT communities remains limited. This study explores the Mfers community, a key example within Web3 NFT ecosystems. By analyzing social media and blockchain data and using a Delphi method-based human-large language model (LLM) collaboration, we uncovered unique social capital patterns across six dimensions. Our findings highlight a compelling blend of decentralization, inclusion, trust, and empowerment but also raise critical questions about wealth inequality, content quality, and ethical challenges. Based on the findings, we discussed the uniqueness of social capital in Web3 NFT communities, the tension between technical and power decentralization, and the multidimensional nature of societal prosperity. We also suggested directions for future research on decentralized online communities in the CSCW field. This study provides a systematic perspective on social capital in Web3 NFT communities and introduces an innovative human-LLM collaborative analysis, offering insights into the design and governance of benign decentralized online communities.