MCM-DPO: Multifaceted Cross-Modal Direct Preference Optimization for Alt-text Generation

The alt-text generation task produces concise, context-relevant descriptions of images, enabling blind and low-vision users to access online images. Despite the capabilities of large vision-language models, alt-text generation performance remains limited due to noisy user annotations, inconsistent standards, and MLLMs' insensitivity to contextual information. Previous efforts to fine-tune MLLMs using supervised fine-tuning (SFT) have struggled, as SFT relies on accurate target annotations, which are often flawed in user-generated alt-text. To address this, we propose Multi-faceted Cross-modal Direct Preference Optimization (MCM-DPO), which improves alt-text generation by learning to identify better options in preference pairs without requiring precise annotations. MCM-DPO optimizes preferences across single, paired, and multi-preference dimensions, covering textual, visual, and cross-modal factors. In light of the scarcity of high-quality annotated and preference-labeled datasets for alt-text, we constructed two large-scale, high-quality datasets named TAlt and PAlt, sourced from Twitter and Pinterest. These datasets include 202k annotated alt-text samples and 18k preference pairs that cover diverse preference dimensions, aiming to support further research in this domain. Experimental results show that our proposed MCM-DPO method consistently outperforms both DPO and SFT, establishing a new state of the-art in alt-text generation. We release the code and data here: https://github.com/LVUGAI/MCM-DPO.