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Context-Aware Sentiment Forecasting via LLM-based Multi-Perspective Role-Playing Agents

Fanhang Man, Huandong Wang, Jianjie Fang, Zhaoyi Deng, Baining Zhao, Xinlei Chen, Yong Li

2025Year
5Citations

Abstract

User sentiment on social media reveals the underlying social trends, crises, and needs. Researchers have analyzed users'past messages to trace the evolution of sentiments and reconstruct sentiment dynamics. However, predicting the imminent sentiment of an ongoing event is rarely studied. In this paper, we address the problem of sentiment forecasting on social media to predict the user's future sentiment in response to the development of the event. We extract sentiment-related features to enhance the modeling skill and propose a multi-perspective role-playing framework to simulate the process of human response. Our preliminary results show significant improvement in sentiment forecasting on both microscopic and macroscopic levels.

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