V2P: Vision-to-Prompt based Multi-Modal Product Summary Generation

Multi-modal Product Summary Generation is a new yet challenging task, which aims to generate a concise and readable summary for a product given its multi-modal content, e.g., its long text description and image. Although existing methods have achieved great success, they still suffer from three key limitations: 1) overlook the benefit of pre-training, 2) lack the representation-level supervision, and 3) ignore the diversity of the seller-generated data. To address these limitations, in this work, we propose a Vision-to-Prompt based multi-modal product summary generation framework, dubbed as V2P, where a Generative Pre-trained Language Model (GPLM) is adopted as the backbone. In particular, to maintain the original text capability of the GPLM and fully utilize the high-level concepts contained in the product image, we design V2P with two key components: vision-based prominent attribute prediction, and attribute prompt-guided summary generation. The first component works on obtaining the vital semantic attributes of the product from its image by the Swin Transformer, while the second component aims to generate the summary based on the product's long text description and the attribute prompts yielded by the first component with a GPLM. Towards comprehensive supervision over the second component, apart from the conventional output-level supervision, we introduce the representation-level regularization. Meanwhile, we design the data augmentation-based robustness regularization to handle the diverse inputs and improve the robustness of the second component. Extensive experiments on a large-scale Chinese dataset verify the superiority of our model over cutting-edge methods.