Enhancing Long-and Short-Term Representations for Next POI Recommendations via Frequency and Hierarchical Contrastive Learning
Jiajie Chen, Yu Sang, Peng-Fei Zhang, Jiaan Wang, Jianfeng Qu, Zhixu Li
Abstract
Next POI recommendation aids users in predicting their destinations of interest and plays an increasingly vital role in location-based social services. Recent works focus on analyzing both long-term and short-term interests in POI recommendation to gain a deeper understanding of user profiles. However, these methods for modeling long-term user’s sequences primarily rely on the Transformer model, which functions as a low-pass filter, often leading to the loss of high-frequency information. Additionally, long-term and short-term sequences are typically modeled independently, with short-term sequences often defined solely by the most recent check-ins, overlooking their interactions and dependencies. Therefore, we propose Enhancing Long-and Short-Term Representations for Next POI Recommendations via Frequency and Hierarchical Contrastive Learning (FHCRec). FHCRec captures both high-frequency and low-frequency information in long-term sequences to model richer long-term user’s preference representations. Moreover, it harnesses the characteristics of the short-term subsequences embedded within long-term sequences to enhance short-term preference characterization via local and global hierarchical contrastive learning, resulting in more personalized short-term preferences. The enhanced long-term and short-term preferences are integrated to improve model recommendation performance. Extensive experiments on three real-world datasets demonstrate the effectiveness of our method.
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