Encoding History with Context-aware Representation Learning for Personalized Search

The key to personalized search is to clarify the meaning of current query based on user's search history. Previous personalized studies tried to build user profiles on the basis of historical data to tailor the ranking. However, we argue that the user profile based methods do not really disambiguate the current query. They still retain some semantic bias when building user profiles. In this paper, we propose to encode history with context-aware representation learning to enhance the representation of current query, which is a direct way to clarify the user's information need. Specifically, endowed with the benefit from transformer on aggregating contextual information, we devise a query disambiguation model to parse the meaning of current query in multiple stages. Moreover, for covering the cases that current query is not sufficient to express the intent, we train a personalized language model to predict user intent from existing queries. Under the interaction of two sub-models, we can generate the context-aware representation of current query and re-rank the results based on it. Experimental results show the significant improvement of our model compared with previous methods.