Deconfounded Recommendation for Alleviating Bias Amplification

Recommender systems usually amplify the biases in the data. The model learned from historical interactions with imbalanced item distribution will amplify the imbalance by over-recommending items from the majority groups. Addressing this issue is essential for a healthy ecosystem of recommendation in the long run. Existing work applies bias control to the ranking targets (e.g., calibration, fairness, and diversity), but ignores the true reason for bias amplification and trades off the recommendation accuracy.