Navigating Information-Seeking in Conspiratorial Waters: Anti-Trafficking Advocacy and Education Post QAnon

Individuals seeking out information about human-trafficking and anti-trafficking efforts are increasingly turning to social media as an informational source. However, a lack of traditional informational gatekeeping online has allowed for the rapid proliferation of misinformation via social media. This has been clearly evidenced within the realm of human trafficking by the spread of conspiracy theories instigated by the QAnon-led campaign #SaveTheChildren. Through in-depth interviews with members of the public and professionals involved in anti-trafficking activism we explore how individuals find trustworthy information about human trafficking in light of the public spread of misinformation. Our findings highlight the centrality of distrust as a driving force behind information-seeking on social media. Further, we highlight the tensions that arise from using social media as a primary resource within anti-trafficking education and the limitations of interventions to slow the spread of trafficking-related misinformation. This work provides contextual knowledge for researchers looking to better understand the real-world impacts of misinformation and looking to design better interventions into digital information disorder.