Communicating Consequences: Visual Narratives, Abstraction, and Polysemy in Rural Bangladesh

Information communication and visualization practices reflect two centuries of developments of conventions and best practices which may not be reflective of global audiences’ methods for conveying information. Contrasting between rural traditional visual culture and contemporary HCI and data-visualization, we argue that an understanding of traditional practices for information visualization is required for building rich data-narratives and making data-driven systems more accessible and culturally situated. Our ten-month ethnographic study investigates how rural Bangladeshi communities construct narratives through visual media. 1 Our observation, interviews, and FGDs (n=54) expose how participants convey risk management, decision-making, and monetary management practices to their peers. We find that villagers used a rich network of polysemic symbols and abstractions to manifest subjectivity, factuality, consequence, situatedness, and uncertainty; varied visual attributes for constructing narratives; and emphasized material relations among components in visuals. These findings inform the design of future systems for decision support in a culturally situated manner.