AI Rivalry as a Craft: How Resisting and Embracing Generative AI Are Reshaping the Writing Profession

Generative AI (GAI) technologies are disrupting professional writing, challenging traditional practices. Recent studies explore GAI adoption experiences of creative practitioners, but we know little about how these experiences evolve into established practices and how GAI resistance alters these practices. To address this gap, we conducted 25 semi-structured interviews with writing professionals who adopted and/or resisted GAI. Using the theoretical lens of Job Crafting, we identify four strategies professionals employ to reshape their roles. Writing professionals employed GAI resisting strategies to maximize human potential, reinforce professional identity, carve out a professional niche, and preserve credibility within their networks. In contrast, GAI-enabled strategies allowed writers who embraced GAI to enhance desirable workflows, minimize mundane tasks, and engage in new AI-managerial labor. These strategies amplified their collaborations with GAI while reducing their reliance on other people. We conclude by discussing implications of GAI practices on writers' identity and practices as well as crafting theory.