Large Language Models-Enhanced Semantic Diffusion for User-Centric Recommendation

Recently, knowledge graphs have been utilised in recommendation systems to improve accuracy by integrating item-side auxiliary information. However, structural user-side knowledge is difficult to construct and integrate due to inherent scarcity and improper granularity. This paper introduces a graph contrastive learning with Semantic transitions-Enhanced DIffusion architecture based on Large Language Models (LLMs) for user-side knowledge-aware Recommendation (SEDIRec). Specifically, our SEDIRec first leverages LLMs to infer user interests from historical behaviors, integrating this user-side information with item-side and collaborative data to construct main views. Then, two contrastive views are generated using diffusion models with semantic transitions: one at the user-side level and the other at the item-side level. For both contrastive views, we integrate user-side or item-side information with collaborative data to generate a user-item graph. Subsequently, each user-item graph is transformed into collaborative data spaces via diffusion models for generating contrastive views. This procedure not only enhances the alignment between user/item-side information and the semantic spaces of collaborative data but also effectively eliminates noise. Extensive experiments on three datasets reveal the superiority of SEDIRec, especially for users with sparse interactions.