Can LLMs Enhance Fairness in Recommendation Systems? A Data Augmentation Approach

Despite the vital role of recommendation systems (RS) in delivering personalized services tailored to users' needs, user fairness issues have increasingly emerged in recent years, especially differentiated treatments caused by user sensitive attributes. This not only undermines both user experience and platform revenues, but also leads to potential social unfairness. Although many fairness-aware methods have been developed and achieved some success, many of them filter out sensitive attribute information while ignoring the potential loss of personalized information, leading to suboptimal results. Large language models (LLMs) have demonstrated remarkable capabilities across various tasks, while their potential in fairness-aware recommendation remains further unexplored. In this paper, we propose a new exploration of fairness-aware RS by prompting LLMs with the user's personalized fairness degrees to augment fair user-item interaction for training. Specifically, to estimate the fairness degree of each user, we first design a personalized unfairness modelling module, consisting of a replaceable fairness-aware representation learning model. Moreover, to enable LLMs to perceive fairness from semantic information and adapt to various scenarios, we propose a prompt tuning mechanism to optimize user-shared prompt templates with the objective of maximizing the consistency with users' preferences and the diversity of augmented data. Finally, we utilize LLMs to augment fair interaction data with the optimal prompts and integrate it with the raw data to re-train the recommendation model. Extensive experiments on two real-world datasets demonstrate the superiority of our approach in terms of recommendation performance, fairness, and robustness.