Striking Gold in Advertising: Standardization and Exploration of Ad Text Generation

In response to the limitations of manual ad creation, significant research has been conducted in the field of automatic ad text generation (ATG).However, the lack of comprehensive benchmarks and well-defined problem sets has made comparing different methods challenging.To tackle these challenges, we standardize the task of ATG and propose a first benchmark dataset, CAMERA , carefully designed and enabling the utilization of multi-modal information and facilitating industry-wise evaluations.Our extensive experiments with a variety of nine baselines, from classical methods to state-of-the-art models including large language models (LLMs), show the current state and the remaining challenges.We also explore how existing metrics in ATG and an LLMbased evaluator align with human evaluations.ORIX Card Loan Keyword Diagnosis of instant loan Cards! 3 recommended companies to borrow Landing page (LP) Ad text 1. [Official] Top 3 Popular Card Loans 2. Easily diagnose recommended card loans 3. Diagnose Cards Availbale for Same-Day Borrowing ! 4. Get Financing in as Fast as 30 Mnutes Online !