Reformulating CTR Prediction: Learning Invariant Feature Interactions for Recommendation

Click-Through Rate (CTR) prediction plays a core role in recommender systems, serving as the final-stage filter to rank items for a user. The key to addressing the CTR task is learning feature interactions that are useful for prediction, which is typically achieved by fitting historical click data with the Empirical Risk Minimization (ERM) paradigm. Representative methods include Factorization Machines and Deep Interest Network, which have achieved wide success in industrial applications. However, such a manner inevitably learns unstable feature interactions, i.e., the ones that exhibit strong correlations in historical data but generalize poorly for future serving.